Posts Tagged ‘socialmedia’

What do your lists say about you?

Ever since they were launched, I’ve liked Twitter lists. When I joined Twitter in 2007 it was actually pretty tricky to find people you might want to follow, it was, at times, like looking for a needle in a haystack. Lists can really help newbies to start getting value from Twitter fairly quickly. Services like Listorious allow you to search for lists by topic. And it’s only taken Twitter nearly four years to sort out their own lists, moving from a much hated ‘suggested users lists‘ to a set of suggestions based on interests. But what I find most interesting about lists is what it says about how people categorise you. Jay Baer came up with a neat little tool that allows you to look at the lists you’re on in one easy to browse list. If you then import this into Wordle, hey presto, you have an instant visual representation of how you are perceived.

In honour of my new site, for anyone who has arrived here without knowing me, I thought I’d do my own. It’s pretty accurate and if nothing else, Wordle always make a lovely picture….

Where does PR sit with social media?

Tdefren

Often I find debates curated on twitter fairly dull. Lots of posts all about the same thing flooding your twitter stream and adding nothing but the other day there was a really interesting one set up by hashtagsocialmediaTodd Defren moderated a conversation about the role of PRs within social media.  He covered topics such as where does social media belong within a corporate environment,what should a PR plan integrated with social media look like plus the relationship between PR, social media and SEO.

Many people suggest that the PR team within an organisation are not the right people to look after social  media because PR = spin whereas social media = transparency.  I'd completely disagree with that.  Having worked with digital agencies, SEO agencies and PR agencies, I'd say that PR people are the most natural to look after social media because they are familiar with building relationships, generating that 'talkability' factor and starting conversations.  The irony is however that at the moment PR agencies are the least well equipped to be able to handle social media effectively since, with a few notable exceptions, they're lagging behind in their understanding of the online environment.  They need to change that…and quickly.

You can see some of the twitter responses to Todd Defren's questions on the righthand side of the page here (although this page may well change in the future).

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