It may well be that there is a valid reason for it (they vaguely try to answer it in the guardian piece) but if so, they're not getting the message across.

Secondly their PR response appears to be woefully inadequate. There is an overlay on the home page of the site explaining the recall and a 'click here for more information' but you are then taken to a general news page (below) rather than straight to the information, meaning you have to click again to see details.  That page does have a FAQ but again it's a bit woolly about why they are recalling in the US and not the UK.

Thirdly it's hard to see them doing much proactive outreach.  The twitterverse is full of chatter about the recall and yet their own twitter feed appears to be broken? Oh dear Maclaren, come on.  You've got to move now, not in 2 hours or 12 hours or 24 hours.  The clock is ticking…..