Posts Tagged ‘location’

What a difference six months makes…

Poor neglected blog.  It’s been six long months since I’ve posted.  Except it feels like about six minutes.

Anyway, so much has happened.  Many interesting developments in my own life and about a zillion fascinating things in tech land.

But tonight in particular I was reminded how quickly things can change out there in computer land.  Six months ago I did a blog post titled, ‘Where were you when?‘, it sort of related to the historical UK election and hung parliament but also to the increasing importance of location based services (having just come back from sxsw where that was all anybody was discussing).  And for six months now, on and off in training gigs, I’ve been using a quote  I scribbled down at sxsw (and apologies to whoever said it, I didn’t make a note of the name):

“Your current location (and location habits) will further enhance the delivery of your digital experiences.  Content will become increasingly aware of its surroundings and configure itself accordingly”

What a difference six months makes indeed. Google launched Google Places, which allows you to search specific for specific venues (hotels, restaurants, shops etc) by location, Facebook launched Facebook Places, a mobile app that effectively mimicked Foursquare and Gowalla by letting you share your physical location with your friends by checking into places.  And tonight they weighed in with another major, location, based development: Facebook Deals, effectively letting businesses offer deals to customers who ‘check-in’ to their venue using the Facebook app.  So again, not a new idea but what makes it so important of course it that when a heavyweight like Facebook do something, it has the potential to change everything.  For even small businesses who have a physical rather than online sales operation, this is a chance to turn ‘friends’ into actual cash sales.  This round-up by The Next Web tells you all you need to know about today’s Facebook announcements.

Here’s to the next six months.

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