Archive for the ‘Marketing’ Category

PR and the bad pitch…why, oh why?

I’ve worked in PR for nearly 10 years now and I still never cease to be amazed at the continuing number of complaints from journalists about shoddy PR practice.  It’s just so unnecessary (the crappy PRs not the complaints).  Some of them begger belief, I mean it’s just inconceivable to me that someone with even a modicum of intelligence would write “Apologies if this story is not of relevance to you”, in an email to a journalist or blogger.  And this, I mean come on, are client really being charged for this kind of nonsense?

What every good marketer knows

Once again Seth Godin comes up trumps with this great list of what every good marketer knows.