Archive for October, 2011

Being Influential

Social media influence is the new black.  Who’s got it? How to get more of it? Whether it matters? All of this is endless debated, dissected and discussed (well, within the walls of the social media echo chamber anyway).  Indeed, an entire industry  has sprung up with the sole purpose of showing who’s the popular/unpopular kids in the school yard exploring the notion of influence and helping brands to ‘connect’ with key influencers.  Klout, PeerIndex and newbie Kred will all tell you how influential you are and about which topics (amongst other things).

To be fair, and despite my sarcasm, although I’m sceptical about measuring influence in this way, I do see a value in it.  But today it looks like Klout have updated their topics and this is where the system starts to fall apart. In the past I’ve been deemed to be influential about Rugby (despite knowing precisely nothing about it), bacon (no idea) and free stuff (again, whaat?) and from today ladies and gentlemen, I am officially influential about… typos.   Now of course I’m as selective in my scorn as the next person, I’m happy to claim some of my other ‘influential’ – topics, PR, Manchester, Marketing, Social Media.  But really, if you’re a bacon maker and you want to connect with me, let me tell you, I’m not the blogger you’re looking for.

Seems I’m not alone in seeing this randomness as many friends in my twitter stream shared this afternoon.  From Octupi to birds, tea to soup, there was an endless list of odd topics.  Maybe someone needs to have a tinker around with that algorithm because while there’s no doubt that it can be useful to know who is (genuinely) authoritative on a subject.  It only works if it, well, you know, works.

I will teach my children about Steve Jobs

Desperately sad news about Steve Jobs.  I can’t add anything insightful to the millions of tributes that are being shared today.  But I had to post in complete respect for a man who changed everything.

This morning I tried to explain the significance of his passing to my 10 year old.  He has never known a world without the technology for which Jobs was responsible. To him it’s part of the fabric of everything.  When he and his brother are a bit older I will sit them down in front of the famous Stanford commencement speech.  I want them to understand why Jobs was so important and I want them to live with that advice ringing in their ears: to grab life with both hands, to jump into it, to not waste precious time doing something they’re not passionate about.

He gave us so much more than tech.