Shame on you

There is a mighty internet storm brewing and one of the UK's leading retailers is right at the heart of it.  Habitat has attracted a certain amount of, ahem, negative attention for their supposed Twitter spamming (basically they attached trending topic hashtags to their tweets in the hope it would gain them some attention).  Bad – yes definitely. But would you believe it, there is worse.

When the spam tweets were discovered, devoured and retweeted by twitter users, did Habitat hold their hands up, say, "oh dear, we're sorry, we f***ed up"? No, they turned smartly around, raised their hand and pointed their finger at…the intern

I mean there's lame and then there's disgraceful behaviour.  It's going to be a treat watching them dig themselves out of this PR nightmare.

3 Responses to “Shame on you”

  1. Honza says:

    Goodness me. Why is it always the intern who takes the fall? I find this attitude unfair. There was a case of unethical behaviour of a Czech PR agency setting up fake blogs to promote its client’s interests, and guess who took the fall? Two interns. It’s upsetting…

  2. It shows a fundamental lack of understanding of social media. If the Twitter campaign is important (and the storm of complaints show it is) then surely someone in authority should have signed it off. After all, they wouldn’t get an intern to singlehandedly design a major ad campaign without someone else looking at it.

  3. Katie Moffat says:

    I actually think that they were probably telling the truth – by which I mean, the twitter spam nightmare probably was done by someone who was working there, was eager, knew a little bit about twitter but nothing about reputation management ;-) and thought they were doing something helpful. For me it’s the fact that Habitat haven’t got the balls to take it on the chin and say, you know what it was our fault because ultimately we’re responsible. It really demonstrates a lack of backbone. If I was at Habitat I’d throw it open and say, “you know what, we screwed up – who actually did it doesn’t matter, but what we did was wrong and we’re going to work really hard to do it properly” preferably followed up by an a b c of what they are going to do.

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