There is a mighty internet storm brewing and one of the UK's leading retailers is right at the heart of it. Habitat has attracted a certain amount of, ahem, negative attention for their supposed Twitter spamming (basically they attached trending topic hashtags to their tweets in the hope it would gain them some attention). Bad – yes definitely. But would you believe it, there is worse.
When the spam tweets were discovered, devoured and retweeted by twitter users, did Habitat hold their hands up, say, "oh dear, we're sorry, we f***ed up"? No, they turned smartly around, raised their hand and pointed their finger at…the intern.
I mean there's lame and then there's disgraceful behaviour. It's going to be a treat watching them dig themselves out of this PR nightmare.