Another of those ubiquitous posts where blogger apologises for lack of posts, puts it down to pressure of work, time spent on Twitter etc. Anyway, lots going on as always. Particularly interesting:
- The launch of Twitter Partners was heralded with much excitement by the mainstream media. Most of the giddyness was down to the agency's incredibly well connected and influential backers but I'm still perplexed at how much attention it was given. Companies that help brands or individuals engage on Twitter are hardly new. Also interesting that it was initially linked to Twitter itself (adding credibility) but this was quickly denied on the official Twitter blog.
- The power of the digital network was demonstrated once again as Susan Boyle burst onto the radar via Britain's Got Talent. Will it prove to be the most popular YouTube video ever? Certainly Demi Moore and Ashton Kutcher's tweets about her demonstrate the incredible influence they have to direct traffic to specific content. It's worth watching the video for the moment when you see the $$$ signs in Cowell's eyes.
- And finally a moan – I'm seeing more and more people moaning about ads on Spotify. Come on people, get a grip, it's brilliant, it's dead easy to use and it's free, does the occasional ad really matter?