Interesting blog post on E-Consultancy about which digital agencies are using Twitter and perhaps more importantly which ones aren't and why. As Chris Lake says, "I was perplexed to discover that many agencies haven’t yet bothered, and I’m not sure what message that sends out to the client-side."
His research showed that very few of the top 50 UK agencies were regularly twittering as an agency.
The article has prompted a huge number of comments, mostly from agencies defending their position plus lots of people making the point that the reason agencies don't have a specific account is because Twitter is about people not companies.
My take – yes of course, Twitter is about people, as I've said before that's exactly why it's so popular. But it's not as simple as saying there's no place on Twitter for brands or companies, otherwise why do accounts like @overheardatmoo work so well? Because there is still a person behind the brand. And that's the key. I really do believe that as long as your tweets have personality there's no reason why you shouldn't tweet as a company or brand but you have to have something to say. And you have to want to do it. I wonder if some of the reason digital agencies aren't tweeting much is because the individuals who feel comfortable with Twitter already have their own accounts and they don't have the extra time, or inclination to try and run another one.