Archive for December, 2008

Link love

Some fantastic stuff around this week

  1. The brilliant Peter Kim has turned his list of social media marketing examples into a wiki, a great resource for anyone monitoring how businesses are using social media to connect with their customers. 
  2. Drew B from Hotwire posted on a subject that has real resonance with me – the difficulties of managing an every increasing email inbox.
  3. Forrester released a report which had the online community talking, the most frequently quoted statistic of which was the figure that only 16% of online consumers trust corporate blogs.  I don't think that means that the corporate blog is dead, just proves even more that if they're going to be valued they have to be open and honest.
  4. Once again Sally Whittle comes up trumps with what has to be the best blog post title ever, is there such a word as uberwank?
  5. E-consultancy have released a Online PR Benchmarking Report, which looks really informative.  I haven't had chance to read it properly but I will do over the weekend and will blog about it some more.  Praise should go to e-consultancy for this which is long overdue.  Why the heck aren't the CIPR doing something like this?
  6. And finally, if you want a simple explanation of what a blog is (for your mum or the MD that just doesn't get it), here it is from Meg Pickard.  One of my favourite blogs.

That’s the way to do it

Mulled wine

Great example of good corporate communications (in stark contrast to shockingly bad approach).  Norwich Council sent out a letter telling hair salon owners that they would be prosecuted if they served mulled wine (or any alcohol) to customers during the festive period – warning them they could face six months in jail and a £20,000 fine.  Prime example of public sector over zealous madness.  Cue Steve Morphew, city council leader on the Today show – you could hear the glee in John Humphrys' voice at the prospect of grilling another bumbling bureaucrat.  But this is where it got interesting, he launched into a "So Mr Morphew, isn't it ridiculous to be wasting public money chasing hairdressers who are just giving their customers a bit of festive cheer?" (or words to that effect).  "Yes" came the answer. Now agreeing with him isn't something JH is used to so there was a slight pause at which point Mr Morphew carried on, "It was a complete mistake, that letter should never have gone out.  I can only apologise and say that although it's technically correct to say that we could prosecute hairdressers for serving alcohol, of course this was heavy handed and unnecessary." Hurrah, a public figure that doesn't try to dress it up and argue the difference, they just hold their hands up and say sorry.  It's such a better approach than the one Council's usually take.  Everyone is forgiving of mistakes but they're not forgiving of spin.  He went on to have a chat with JH who, you could tell, was feeling exactly the same thing, and it ended up being a positive piece.  Just a shame that you can't appease Google the same way.

*image courtesy of Satbir

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