Since the development of email it seems that we’ve all started to rely on it more and more and certainly at the expense of {shock horror} an actual conversation. So I was really interested to read this article about how the author has pretty much stopped using email. Due to the nature of his job and working situation, he’s in a slightly different position to many of us and for PR consultants I just don’t see how it would be feasible – many journalists state categorically that, at least in the first instance, they prefer to receive information this way, but it’s a timely reminder that it’s very easy to let email take over as the sole form of communication.