Archive for May, 2008 what’s the real reason people love it?

Much has been said, written and debated about Twitter, and wiser and more knowledgeable people than me have made predictions about how it will develop and whether it’s got longevity. For now I think that this post  from Online Marketing Blog, which reports back on some research they carried out asking twitters why they use it, is definitely worth a read.  Personally I think it’s the immediacy and the fact you can connect with people it might otherwise be difficult to reach.

Snow angel

Dare digital has just unveiled their animated film Snow Angel, for Sony Viao, scripted in conjunction with John Malkovich.  Really interesting project and love the finished film (although I remember seeing something similar when I was about 5 and I didn’t sleep for weeks).  Particularly like the style of animation which is both beautiful and menacing. 

Snow Angel
by angels_in_the_snow

You’re fired

I love these Bogelbros videos, they’re pure class.

Can PR people write?

A request for ‘good freelance writers’ from a web based publication, came through on Response Source this week and it got me thinking.   I know that every journalist can point to umpteen examples of badly written press releases and the ‘oh my god, how bad is this’ cry, is sadly still all too common in media outlets across the country. Indeed it’s not just journalists that acknowledge that there is some dreadful material being put out by PRs, but more generally I wondered if journalists consider those PRs that can write to be ‘proper’ writers? Or is there a general feeling that you have to have been through the traditional journalist career route for your writing to be valid? Editors have to have scrutinised your copy and thrown it back in your face.  My perception is that there still seems to be a general sniffyness that because you may have spent your time writing marketing related material (rather than independent commentary), that makes the actual quality of the writing somehow not as good.  I’m not so sure.  Isn’t the quality of the writing about the writer not the content? 
Not sure the response source journo would have responded favourably to PRs contacting him and offering their services though.

What every good marketer knows

Once again Seth Godin comes up trumps with this great list of what every good marketer knows.