1,2,3

February 2nd, 2010

I’ve always had an ambivalent relationships with Maths.  It’s not a subject that comes easily to me, I have clear memories of battling my way through it at school, occasionally glimpsing a small chink of light but mostly swimming in a fog of frustration.  Figures became slightly more comprehensible at Economics A-level, somehow applying sums to the real world made it seem clearer, but essentially I’ve always felt maths is a door that remains firmly closed to me and even worse, that if I could somehow prise it open, I’d love what was behind it.

Clearly PR isn’t a profession where its practitioners are renowned for their statistical skills, being able to calculate AVE was about as far as it went.  But increasingly I think data analysis will become a vital skill in PR.  Whether it’s understanding web analytics or mining monitoring data or figuring out how you can game the search algorithm to get your clients to the top (not your area of responsibility? watch out because those SEO guys are closing in on PR territory). Business owners love figures and you need to be able to demonstrate your value in cold hard stats.

Yesterday this article, From Fish to Infinity definitely struck a cord with me and I will be keeping my eye on his regular column.  But for now, I’m about at Humphrey’s level.

image courtesy of http://www.flickr.com/photos/akirsa/

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What do your lists say about you?

January 25th, 2010

Ever since they were launched, I’ve liked Twitter lists. When I joined Twitter in 2007 it was actually pretty tricky to find people you might want to follow, it was, at times, like looking for a needle in a haystack. Lists can really help newbies to start getting value from Twitter fairly quickly. Services like Listorious allow you to search for lists by topic. And it’s only taken Twitter nearly four years to sort out their own lists, moving from a much hated ‘suggested users lists‘ to a set of suggestions based on interests. But what I find most interesting about lists is what it says about how people categorise you. Jay Baer came up with a neat little tool that allows you to look at the lists you’re on in one easy to browse list. If you then import this into Wordle, hey presto, you have an instant visual representation of how you are perceived.

In honour of my new site, for anyone who has arrived here without knowing me, I thought I’d do my own. It’s pretty accurate and if nothing else, Wordle always make a lovely picture….

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The great and the good – Day 2 at LeWeb

December 11th, 2009

 Delayed flights and thick fog meant a very late arrival home last night and a very addled brain so here are some, not always coherent thoughts, on the second day.

The start of Day 2 was considerably quieter than the first day which undoubtedly had something to do with the official party the night before (I was very boring sensible, opted out and ended up having a lovely dinner with some fantastic people including @vero and @bash).   Jeremiah Owyang's talk was much anticipated but a bit of a let down.  Although he's undoubtedly insightful, articulate and extremely knowledgeable, it did feel a bit like he was preaching to the converted with talk of 'listening' and recruiting brand advocates to help amplify your cause.

The Legend that is Yossi Vardi popped up like a malevolent genie, with a seemingly unending collection of funny photos and videos scraped from YouTube.  As Paul Carr pointed out,"It's like my grandfather has just discovered the Internet."

But whatever you thought of his talk, there's no doubt he was a breath of fresh air in the face of all the earnest talk of how real-time is changing the face of search/the internet/world/universe.  I inadvertently stumbled across him and managed to grab a quick audioboo. And yes it was a slightly bizarre question to ask, don't blame me, I was star-struck, it was all the idea of Mark Rock.

Then the arena become thick with anticipation (and security guards) at the arrival of Her Majesty Queen Rania Al Abdullah.  She received a rapturous welcome and went out to deliver a surprisingly intrancing speech.  I have to say I was sceptical beforehand but there's no doubt she's intelligent, perceptive and using her incredible power to do some fantastic charity work.

Into the afternoon Chris Brogan, Brian Solis, Steve Rubel and others discussed how brands can adapt to real-time WOM.  It was a genuinely interesting discussion, not least because, let's face it, these are the heavyweights of the social meeja world (that's naff but you get my point).  There was a heated debate about the old chesnut how to demonstrate ROI, with some of the panel members suggesting that we shouldn't try, CEOs need to understand that it's not about trying to measure against old metrics etc at which point Brian Solis came out with the quote of the day: "This panel may resonate here but we all have to report to people who don't give a shit".  Quite!

There were more tech gazilionares in the afternoon including Fabrice Grinda (just what was the combined wealth of all the speakers…..) who was refreshingly honest about how great it was to wake up and realise you are worth $40m.  And of course the AWESOME Gary Vee.

It's the first time I went to LeWeb but I truly hope it won't be the last.  Well-organised, fun, inspirational and exciting.  I'll leave the last words to @loic and @geraldine

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Coffee, pastries and tech – Day 1 at LeWeb

December 10th, 2009

IMG_0169

LeWeb '09 kicked off in style with Loic Le Meur telling the packed conference room that there are over 2000 attendants from over 50 different countries. 
Seeking to capture the zeitgeist of the tech world, Loic called it an historic period in our industry, with real-time changing the face of the web irreversibly.  Combine that with the onward march of mobile, throw in geolocation and connected objects and these are truly exciting times.

So highlights from Day 1

Jack Dorsey, co-founder of Twitter, tipped up to talk about his new project Square, a nifty piece of hardware that attaches to a range of mobile devices to enable the user to accept credit card payments.  Despite an inevitable few hitches with the live demo (first rule of conferences, even if you've practiced it 300 times back stage, it will never work live), he eventually managed to show it in action and there's no doubt it's innovative.  He admitted they have a fair few issues to iron out and the issue of fraud protection is a mammoth one.

TechCrunch Europe's start-up competition revealed some gems most notably:

Friendbinder, an aggregator of social networks that allows you to see conversation trends and search just within your friends.  

Tigerlilly, a really neat app that makes it much easier to customise the tabs on a Facebook fan page.  It takes away the requirement for FBML plus it's makes it much easier to change the tabs once set up.  Marketers will love it.

Tasky:ly, a streamlined task manager, that made me think "that's exactly what I've been waiting for".

Sokoz a real-time auction system – think ebay but snappier

In the afternoon YouTube founder Chad Hurley seemed fairly underwhelmed about the idea of real-time (perhaps his new passion for racing cars is occupying his mind).  He did throw out some astounding facts and figures about YouTube though, most notably that 24 hours of video are uploaded to YouTube EVERY MINUTE; that's a lot of cute cat videos.

Scoble introduced pearltrees , which helps you 'organize the web' and definitely deserves a closer look (if for no other reason that it will make it much easier to find previous links that you've shared on Twitter).

And of course, (my hero) Marissa Mayer showed once again why she's the right hand girl of Larry and Sergey and a worthy winner of woman of the year.  Articulate, knowledgeable and with an inside track on one of the most influential companies in the world, she talked about combining social search with real-time and the algorithm Google are working on to better assess which of the real-time web content is most valuable; effectively sorting through the volume to get to the gems.

Roll on Day 2……

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Could you just?

November 26th, 2009

Yesterday I came across this fantastic post 'Please Design a Logo for me. With Pie Charts'.  Do read it, it's genius. 

Also very timely.  A bit of a rant coming up but I'm getting an increasing number of requests to provide information/advice for free, along the lines of "could you just send me that list of blogger details you mentioned?" or "what's the best way for us to measure xyz and could you just let me see how that works?"

Don't get me wrong, I'm happy to provide advice, input, suggestions for existing clients and indeed with peers, potential clients, others in my network.  But there comes a point where knowledge sharing turns into getting stuff for free.

I'm a freelance consultant, that means my knowledge and skills are how I earn a living. The proliferation of content for free on the web, especially around social media and PR, seems to be resulting in people thinking that these kinds of requests are OK.  But really it's like asking your lawyer or accountant to give you some free advice.  And I can imagine the response you'd get to that.

Free
 

Image by mezzoblue

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Are we any nearer to the Tipping Point?

November 26th, 2009

Tipping

Econsultancy launched their Social Media and Online PR report yesterday, providing a comprehensive insight into how businesses are currently approaching social media (or not) in the UK. The headline to fall out of the report is that the overwhelming majority of companies (86%) plan to spend more money on social media in 2010, and a further 13% are planning tokeep the same level of budget.

But I think of equal interest is whether we’ve moved on in the last 12 months: are businesses really embracing social media or is there still more talk about it than actual action.

In my recent experience the only larger business that are really embedding social media into their business are either a) those with someone at board level who understands it or b) younger businesses without a pre-existing company culture to stifle it. The report bears this out citing lack of knowledge (50%), lack of senior buy-in (33%), lack of resource (32%) and company culture (28%) as the main barriers preventing clients from engaging in social media activity.

It’s also interesting that smaller organisations (turnover less than £1m) are significantly more likely to be heavily involved in social media.Makes perfect sense, it’s much easier to change direction if you’re a nippy speed boat than a lumbering cruise liner.

I was genuinely surprised that when asked what people viewed as the main benefits of social media, “increased direct traffic to website” was only viewed as a “major benefit” by 56% of respondents. I mean what? Brand awareness, customer engagement, reputation management are all vital but perhapsnot understanding how being able to demonstrate ROI by measuring the effect of activity on brand owned spaces, is why we’re not, as an industry, winning the battle of trying to convince clients why they should bother in the first place.
The first three are lovely and what we know to be valuable but on which we can’t as yet put a price tag, the last one can make it easier to open the door to the sceptic at the top table.

Overall it seems thereis still along way to go before social media engagement (is it just me or isn’t digital engagement starting to sound like a better term?) is anywhere nearbeing an accepted part of business operations. As an industry, education and best practice not quick wins, will be the only way to move this on.

That Tipping Point is a way off yet.

Image by Nicora

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Old media. New Media.

November 17th, 2009

On the same day that we hear the sad news that Revolution and Media Week are to close

Revolution

Dilbert sums up the new world as perfectly as ever.

Dilbert.com

Incredible times.

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Are Maclaren losing the online reputation battle?

November 11th, 2009

Pushchair manufacturer Maclaren announced yesterday that it was recalling some of its models in the US over fears of little fingers getting trapped and injured in the hinges.  Potentially hugely damaging to its reputation: it's one of the most important purchases a parent makes, as of this morning, it's looking like Maclaren are struggling to win the PR battle.  Firstly they're only recalling products in the US which has led to comments like this one popping up all over the internet:

Maclaren1 

Maclaren3

It may well be that there is a valid reason for it (they vaguely try to answer it in the guardian piece) but if so, they're not getting the message across.

Secondly their PR response appears to be woefully inadequate. There is an overlay on the home page of the site explaining the recall and a 'click here for more information' but you are then taken to a general news page (below) rather than straight to the information, meaning you have to click again to see details.  That page does have a FAQ but again it's a bit woolly about why they are recalling in the US and not the UK.

 
 Announce2

Thirdly it's hard to see them doing much proactive outreach.  The twitterverse is full of chatter about the recall and yet their own twitter feed appears to be broken? Oh dear Maclaren, come on.  You've got to move now, not in 2 hours or 12 hours or 24 hours.  The clock is ticking…..

Twitter fail

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Marissa Mayer – truly inspirational

November 9th, 2009

In honour of the news that Marissa Mayer has been named one of Glamour magazine's Women of the Year, I'm flagging up this great video interview, done earlier this year.  If you don't know anything about Marissa or have never seen her speak, this demonstrates why she's an inspiration to so many – me included.

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SideWiki – PRs ignore at your peril

November 9th, 2009

Today's Guardian has a good piece from Mark Borkowski about how Google SideWiki is a potential game changer for brands.  He's right of course although I'm surprised its taken the Guardian this long to write about it (in the context of PR).  Neville Hobson's piece on the subject, which was written a couple of weeks ago, is better; much more comprehensive and also flags up the rather essential issue of adoption.  SideWiki has the potential to be incredibly disruptive – user comments in your own brand space, the marketers should be taking note.  But as always, it will stand or fall on whether it becomes adopted by mainstream users.

Sidewiki

SideWiki entries for bbc.co.uk

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